Our Story

Pretzel Palz began with a simple idea: to create joyful products that inspire curiosity, creativity, and connection.


Our journey started with a real puppy whose curiosity and playful spirit inspired us to create something magical. Starting in her hometown of San Francisco, Pretzel explores iconic landmarks and vibrant neighborhoods - from sea lions at Pier 39 to butterflies in Golden Gate Park. But this is just the beginning! Soon, Pretzel will set off to discover new cities around the world, making friends and finding wonder everywhere she goes.


What makes Pretzel special is her endless curiosity and ability to find friends wherever she goes. Through Pretzel's eyes, we see the world as a magical place full of wonder and possibility.

Our Values

Wonder

Seeing the world through fresh, curious eyes.

Connection

Building bridges between cultures and people.

Joy

Finding happiness in everyday adventures.

Creativity

Inspiring kids to document their own stories.

Quality

Creating beautiful, functional products meant to last.

Our Mission

Our mission is to create colorful, high-quality products that inspire kids to embrace adventure, make new palz, and explore the world around them – whether they're traveling to faraway places or discovering magical moments in their own neighborhoods.

The real life Pretzel!

Meet the real Pretzel, a curious one-year-old cockapoo puppy exploring her hometown of San Francisco with her two favorite humans! You can find her making new palz at the park, joyfully running in circles with her tail held high, and cuddling in her humans' laps after a day full of excitement.