Pretzel Palz began when Founder and Chief Artist Kinsey Hart wanted to capture her real-life pup's bright spirit in rainbow colors. So Pretzel was born—a pink and white poodle puppy who sees the world as a magical place full of wonder. Starting in her hometown of San Francisco, Pretzel has now traveled the globe making friends in Tokyo, London, and Paris, with adventures to the moon, on safari, and in a K-pop band soon to come.

What started as notebooks, stickers, and postcards is growing into something bigger—notebook pads, pens, pencil bags, coloring books, and a picture book that follows Pretzel around the world. Through it all, our mission remains the same: to create colorful, high-quality products that inspire kids to embrace adventure, make new palz, and explore the world around them.